THE METRONOMICS BLOG

Setting Highly Achievable Goals (3HAG): Your Roadmap to Business Success

3hag bhag education gutitout habits planning strategy success Sep 27, 2024

Setting clear and achievable goals is crucial for sustained business growth and success.

At Metronomics, we use the power of the 3HAG (3 Year Highly Achievable Goal) to drive consistent results and keep your team aligned with your long-term vision.

We’ve seen amazing results from our clients utilizing the 3HAG. A fantastic example of this is Camden Homes—With their 3HAG at the core of their strategy, Camden Homes uses Metronomics daily to align activities and track progress. After adjusting to market changes and making key leadership shifts, they achieved record-breaking revenue and profits in 2023. Now, with a clear plan for their next 3HAG, they’re on track to exceed $1B within three years and are positioned as one of the top builders in the U.S.

 

Here’s how you can leverage the 3HAG methodology to transform your business:

What is 3HAG?

A 3HAG, or 3-Year Highly Achievable Goal, is a strategic framework designed to integrate your company’s goals across a three-year period—from daily tasks to long-term visions. It fits into the seven key systems of any business: Cultural, Team Cohesive, Human, Execution, Cash, Strategy and Coach Cascade. The essence of the 3HAG is to align your immediate actions with your overarching objectives.

In her journey, Metronomics founder and CEO Shannon Byrne Susko learned firsthand the transformative power of a clear 3HAG. During her time with Paradata and later with Subserveo, Shannon discovered that establishing a precise 3-Year Highly Achievable Goal (3HAG) was instrumental in driving growth and turning around challenging situations.

The 3HAG framework provided critical clarity and focus, ensuring that every team member understood their role in achieving the company’s objectives. By integrating daily tasks with a long-term vision, Shannon was able to create a roadmap that aligned the team’s efforts with overarching goals, setting the stage for remarkable success and sustained growth.

Through her experiences, Shannon Susko has demonstrated that a well-defined 3HAG is not just a strategic tool, but a vital component for steering a company towards its vision and achieving its goals.

 

Why 3HAG Matters

Provides Clarity and Focus

Setting a 3HAG gives your team a clear and concise vision of where the company is headed. It helps everyone understand their role in achieving long-term goals and keeps them focused on the key priorities.

Drives Consistent Progress

Breaking down long-term objectives into smaller, manageable milestones ensures that your team maintains momentum. Regularly achieving these milestones builds confidence and keeps the team motivated.

Strategic Alignment

Setting a 3HAG helps in aligning short-term initiatives (e.g. quarterly or annual goals) with long-term objectives. This creates a bridge between daily operations and your broader vision, ensuring that tactical decisions contribute to strategic outcomes.

Motivates Innovation

As companies work towards their 3HAG, they are often forced to innovate and evolve their processes to hit ambitious, yet realistic targets. This helps drive innovation and improvement throughout the organization.

 

5 Steps to Set Your 3HAG

1. Define Your Vision

Start by clearly defining your long-term vision. What do you want your business to achieve in the next three years? Make sure this vision is specific, measurable, and achievable.

2. Break Down the Vision into Milestones

Divide your three-year vision into smaller, achievable milestones. Set weekly, monthly, quarterly, and annual goals that will guide your team towards the objective.

3. Align Your Team

Ensure that your leadership team is fully on board with the 3HAG. Create a One-Page Plan (OPP) that encapsulates your vision and purpose. Engage your senior leaders in the vision-crafting process to foster a deeper sense of ownership and accountability.

4. Regularly Review and Adjust

Stay agile by regularly reviewing and adjusting your strategies. This iterative process allows you to respond to changing market conditions and internal dynamics, ensuring that your business remains on track.

5. Leverage Data-Driven Decision Making

Use key performance indicators (KPIs) and other metrics to inform your decisions. Data-driven insights provide valuable information about your business’s performance and guide your strategic planning.

 

Conclusion

Through clarity, consistent progress, strategic alignment, and motivated innovation, the 3HAG framework propels businesses towards their goals with focus and efficiency. As Shannon Byrne Susko’s journey with Paradata Systems and Subserveo Inc. shows, a well-defined 3HAG is not just a strategic tool but the foundation of successful leadership and organizational growth.

With the 3HAG framework as your guide, you're not just setting goals—you're creating a clear path to achieve lasting success and growth.

 

Create your first 3HAG using these 5 steps today!

 

Dive into our Tip Top Podcast episode with Certified Metronomics Coaches Ged Roberts and Ian Judson as they discuss the importance setting clear goals to achieve strong results.

 

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